February 8, 1995
New York, New York
Key market analysts and senior technology and
information systems (IS) executives will discuss the
acceptance and planned deployment of collaborative
computing and desktop conferencing into mainstream
business computing environments at a press conference
sponsored by InSoft, Inc., at the Hotel Macklowe,
February 8, in New York City.
Market indicators based on desktop conferencing vendor
revenues, significant growth in unit shipments, increased
market demand and the growing number of vendors investing
in the market all point to this trend.
Paul L. Merenbloom, vice president at Piper Jaffray,
believes the enabling technologies and strategic issues
that previously prohibited deployment of desktop
conferencing such as networking, microprocessor computing
power and standards are now coming into place.
"Over the last year, enterprise initiatives to
deploy higher-bandwidth networks have accelerated. Lower
cost, higher performance desktop systems are installed,
and standards to bridge LAN-attached desktops to
circuit-switched group videoconferencing systems have
been more clearly defined," said Merenbloom.
"The industry is now at a point where the
"convergence" of all these critical
technologies has occurred, and true deployment of desktop
conferencing can begin," said Merenbloom.
At the InSoft press conference, senior technology
executives representing the networking, desktop computer
and standards initiatives will support this convergence
trend.
While having the core technology in place is
imperative for deployment, the major factor for true
acceptance revolves around the contribution these
products make to society and business in general.
"Our customers' applications vary across industries
and usage from supporting and training customers
face-to-face from across the country, to saving lives in
remote telemedicine situations," said Daniel L.
Harple, Jr., chairman & CEO of InSoft.
"Companies are now realizing the real value of
collaborative computing and desktop conferencing, to
increase real-time communications, foster innovation,
lower costs associated with travel and improve the way
people work together," said Harple.
Stephen Scullen, director of treasury systems, Bank of
Boston, has deployed InSoft solutions on his trading
floor. "InSoft's distributed digital video product, INTV!, lets
our traders watch CNN or CNBC right on their desktop
computer. Our plans are to integrate desktop conferencing
on this trader floor and link in international offices
for improved real-time communication," said Scullen.
In a joint announcement, TASC, a subsidiary of Primark
Corporation (NYSE.PSE: PMK), is integrating its
ImageShare imaging solution into the InSoft conferencing
environment. "InSoft is the only vendor that enables
conferencing across diverse desktop computers, networks
and standards," said Jack Holt, president of TASC.
"Their environment protects against 'obsolescence
risks' associated with the dynamics of rapidly changing
technologies, and opens up new markets and revenue
opportunities for products such as ImageShare. InSoft's
achievements will serve to accelerate deployment of
collaborative and desktop conferencing applications into
real-world, tangible usage."
InSoft is a worldwide leader in the technology and
sales of collaborative computing development tools, and
desktop conferencing and distributed digital video
applications. Its products are marketed directly to
commercial and government end-users, through leading
systems manufacturers and value-added resellers, for
applications such as financial services, computer-aided
design, engineering and exploration, telemedicine/health
care, entertainment, legal, telecommunications, and a
myriad of other information technology applications.
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