Market Indicators Point to Enterprise Acceptance and Planned Deployment of Collaborative and Desktop Conferencing Beginning in 1995

February 8, 1995
New York, New York

Key market analysts and senior technology and information systems (IS) executives will discuss the acceptance and planned deployment of collaborative computing and desktop conferencing into mainstream business computing environments at a press conference sponsored by InSoft, Inc., at the Hotel Macklowe, February 8, in New York City.

Market indicators based on desktop conferencing vendor revenues, significant growth in unit shipments, increased market demand and the growing number of vendors investing in the market all point to this trend.

Paul L. Merenbloom, vice president at Piper Jaffray, believes the enabling technologies and strategic issues that previously prohibited deployment of desktop conferencing such as networking, microprocessor computing power and standards are now coming into place.

"Over the last year, enterprise initiatives to deploy higher-bandwidth networks have accelerated. Lower cost, higher performance desktop systems are installed, and standards to bridge LAN-attached desktops to circuit-switched group videoconferencing systems have been more clearly defined," said Merenbloom.

"The industry is now at a point where the "convergence" of all these critical technologies has occurred, and true deployment of desktop conferencing can begin," said Merenbloom.

At the InSoft press conference, senior technology executives representing the networking, desktop computer and standards initiatives will support this convergence trend.

While having the core technology in place is imperative for deployment, the major factor for true acceptance revolves around the contribution these products make to society and business in general. "Our customers' applications vary across industries and usage from supporting and training customers face-to-face from across the country, to saving lives in remote telemedicine situations," said Daniel L. Harple, Jr., chairman & CEO of InSoft.

"Companies are now realizing the real value of collaborative computing and desktop conferencing, to increase real-time communications, foster innovation, lower costs associated with travel and improve the way people work together," said Harple.

Stephen Scullen, director of treasury systems, Bank of Boston, has deployed InSoft solutions on his trading floor. "InSoft's distributed digital video product, INTV!, lets our traders watch CNN or CNBC right on their desktop computer. Our plans are to integrate desktop conferencing on this trader floor and link in international offices for improved real-time communication," said Scullen.

In a joint announcement, TASC, a subsidiary of Primark Corporation (NYSE.PSE: PMK), is integrating its ImageShare imaging solution into the InSoft conferencing environment. "InSoft is the only vendor that enables conferencing across diverse desktop computers, networks and standards," said Jack Holt, president of TASC. "Their environment protects against 'obsolescence risks' associated with the dynamics of rapidly changing technologies, and opens up new markets and revenue opportunities for products such as ImageShare. InSoft's achievements will serve to accelerate deployment of collaborative and desktop conferencing applications into real-world, tangible usage."

InSoft is a worldwide leader in the technology and sales of collaborative computing development tools, and desktop conferencing and distributed digital video applications. Its products are marketed directly to commercial and government end-users, through leading systems manufacturers and value-added resellers, for applications such as financial services, computer-aided design, engineering and exploration, telemedicine/health care, entertainment, legal, telecommunications, and a myriad of other information technology applications.



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