December 1, 1995
Boulder, CO
Access Graphics, the leader in channel sales and
support of UNIX-based distributed computing solutions,
announced today that it has partnered with InSoft, Inc.
to bring open, collaborative multimedia solution to the
desktop. As part of the TeamWork program, InSoft will
support Access, workgroup computing initiatives based on
the Sun Microsystems platform. InSoft is a worldwide
leader in the technology and sales of collaborative
computing, desktop conferencing and distributed digital
video development tools and business applications.
The partnership with InSoft allows Access to offer its
Sun resellers the opportunity to enter and profit from
the emerging desktop multimedia market. Access, TeamWork
program provides the sales and marketing support
resellers need to identify the market opportunity, target
customers, sell- in the technology and quantify the
return-on-investment.
"Our goal with TeamWork/InSoft partnership is to
get our resellers involved in the collaborative
multimedia market as it comes out of the chasm - allowing
them to build credibility with their customers base and
become the premier resellers offering a multi-platform
solution based on Sun that enables transparent network
connectivity," stated Kristen Peterson, TeamWork
program manager, Access.
The Sun/InSoft desktop multimedia solutions offer
resellers high margins, value-add opportunities and the
ability to sell into all vertical target markets,
especially concurrent engineering, financial services and
telemedicine.
"This solution provides us with a strategic
advantage in an emerging market. InSoft's software is
standards based and truly leverages the Sun platform,
providing us with a native application that is fast
becoming the de facto UNIX-based multimedia solution on
the market," added Ross Churchill, vice president,
sales & marketing, Access. "The potential growth
in this marketplace offers our resellers an incredible
opportunity to increase their Sun hardware sales while
establishing themselves as the desktop multimedia source
for their end-users."
The Gartner Group and Personal Technology Research
have estimated that the desktop multimedia industry will
grow at over 100 percent per year for the next three
years. InSoft currently owns 60 percent of the
marketplace and is positioned to capitalize on the
industry growth.
"Working with Access and TeamWork program opens
up a new channel for the marketing and sales of our
collaborative multimedia products," commented Joe
Sander, vice president, worldwide sales, InSoft.
"Access and its Sun resellers have the experience
and skill sets required to support the enterprise in its
deployment of real time desktop communications."
TeamWork is a consortium of resellers, integrators,
consultants, developers and vendors working together to
bring Sun-based workgroup computing solutions to market
via Sun's reseller channel. TeamWork is designed to
provide a single point of contact for Sun resellers to
access all Sun-based workgroup computing solutions.
Through TeamWork, Access!, Sun resellers are provided
with the product information, training, sales tools and
support necessary to succeed in the market.
Based in Boulder, Colorado, Access Graphics is the
leader in channel sales and support of UNIX-based
distributed computing solutions. Access sells through
value-added resellers who target workgroup computing,
Internet communications, digital media markets,
computer-telephony integrations (CTI), migration and
rightsizing applications, computer-aided design (CAD) and
document imaging. The company has sales offices
throughout the U.S., Canada and Europe. Press
announcement and other information about Access are
available on the Internet via the World Wide Web at the
location http://www.access.com.
Access is a subsidiary of Lockheed Martin Corporation
headquartered in Bethesda, Maryland.
Access Graphics is a registered trademark of Access
Graphics, Inc. All other brand and product names are
trademarks or registered trademarks of their respective
companies.
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