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Business Philosophy

The foundation of MDL's business philosophy is a deeply-seated dedication to improving business and personal communications and productivity through technology that combines powerful multimedia technology with ease-of-use for the non-technical user. MDL's software product line brings people and organizations together, with computing environments that are intuitive and stimulating. Simply stated, MDL products bridge communications shortfalls that exist due to geographic location and/or the absence of strong interpersonal communications skills.

As a result, MDL products are making its customers more competitive and profitable in their respective markets. Product development cycles are being shortened, enabling customers to get product to market faster, and with higher quality.

MDL has also established a corporate-wide policy that encourages a total commitment to product quality and excellence. This policy and commitment is instituted and reflected at all operational levels, at all stages of product development and customer support, and in all aspects of the sales and marketing process. As a result, MDL was the first company to integrate and bring to market a desktop collaborative videoconferencing solution using 24-bit, real-time full motion color video. MDL was the first company to provide collaborative and desktop videoconferencing interoperability across all major workstation vendors platforms, AND, transparently across different network topologies.

In expanding its distribution and customer base, MDL has dedicated key resources toward network integration and consulting, customer service and support. In addition to providing technical services that are among the most respected and responsive in the industry, MDL pays especially close attention to the quality of its resellers. It aligns itself only with those organizations who are able to demonstrate their ability to thoroughly and reliably integrate and support MDL products.

Since the company's inception, it has been MDL's strategy to provide the most advanced yet intuitive, affordable, and reliable products in the desktop collaboration and conferencing market. It has been MDL's success in achieving these goals that has resulted in the high reputation that MDL and its products now enjoy.



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